In today’s difficult economy, people are always looking for businesses which give them a great break on prices. Without putting yourself at risk, there are a number of ways you can give potential customers a boost on your website. A particularly good way of doing this is to offer coupons to them.
Many of us are used to the concept of paying at the grocery store with coupons. Retail stores offer discount coupons to get you to come and at least look, and hopefully to shop too. The online equivalents are often known to give coupon codes that can significantly lower your total bill.
Coupons are a great way for you to promote your website development and possibly increase your conversion rate at the same time. A discount coupon will get them in the door to check out your website and what you have to offer. When they are in, your prominent marketing skills and the very presence of your website should do the rest. Don’t forget, if you need a bit of help, an “on point” virtual assistant can help you with all the details.
Remember all those names on the list you worked so hard to build over the last couple of years? You can advertise your coupon offerings in your monthly newsletter when you send it to your email list of names. Set up a page or a section of your newsletter devoted entirely to highlighting these special discounts and coupons, or get a virtual assistant to take care of it for you if you’re too busy.
Here you can create sample coupons that contain a code which you will incorporate into your shopping cart so that customers get their discount. Encourage subscribers to cut out the coupon and pass it on to others who are interested. Now you have started a process of viral marketing. Make sure that your coupon has your website name listed on it as well as any terms and conditions of using the code.
Incorporate this method of coupon creation in an e-mail marketing series. As an example, one of your list members could receive a valuable discounted coupon code if they download one of your reports or buy a particular e-book that you are featuring at that time.
Joint ventures are highly recommended projects and you can offer specific discount codes to your partner’s lists which will encourage them, consequently, to come to your site.
Setting Up Your Coupons & Discounts Properly
Your shopping cart most likely contains an area allowing you to set up specific discounts or codes. Check this out first and then you will be able to compose distinct, special offers. If you’d like advice or some expert guidance on shopping cart customisation, contact a professional virtual assistant today!
Coupons are great and can be used for such a variety of concepts, helping to build the traffic that you really want. Whatever your niche, give away something or even just a free report. You could suggest 20 to 30% off an entire order at checkout or suggest a visit to your virtual store to receive an additional 10% off the sale of the day. There are all sorts of ways to give people a great discount while getting free website promotion at the same time!