Are you looking for something that will get your business off the ground? Try special reports to improve your business.
Mini-Ebooks or Special Reports?
A special report is an ebook that discusses one particular topic and nothing else. These short reports are less than 30 pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business. One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something.
Marketing Special Reports
Distribution of your special report is simple. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list.
One way to use it is to create a five part course with the special report as the first part. It is your hook. The goal is to get them signed up into your mailing list, and that’s exactly what happens when you use your special report as bait. Signing up for a business newsletter subscription can be the reason to give away a free special report.
All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. You can offer special reports as bonuses for a main ebook.
People love to learn about secrets that only insiders know about. People will pay the money for any information that gives them an edge over their competitors. You can use this information as a subject of your special reports.
Affiliate Management Tools
Your business will benefit greatly from an affiliate program. You can invite customers and marketers to become a part of your own sales force. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.
Special reports are handy tools you can use for any purpose. Whether you use them as freebies or bonuses, it’s up to you.