If you have a local business, then it’s obvious that the traffic you get should be local as well, and search engines can help you get it. If you are looking for some good ideas for local SEO, the following techniques will help you.
You are a local SEO marketer so you know how important it is to control your targeted information on the web. This is a major part of local SEO because if you can gather information on other websites you will be more advanced than your competitors. There are important aggregators targeted for local business listings that are set up to crawl through the internet and find every little bit of information that is available on your company. Localeze and infoUSA are two such aggregation services that you can submit your information to. Obviously you are going to want to tread carefully with some things. If you find something that is wrong about your business you risk having that information published in your local listing. When this happens to you, you will need to take steps to have the original source correct the bad info. This usually takes time so you’ll have to wait this fix finds its way into the local websites.
Don’t forget to target the local site listing services run by the search engines, such as Google Places, Yahoo! Local and Bing Local, and these sites all allow you to “claim your profile,” which is something worth doing. All it takes to claim your profile on these sites is to verify your basic information with a phone call. Doing this won’t take you long and it boosts your overall efforts at promoting your business. People who search are impressed with pictures, and it makes them assume someone is more authentic, so it’s a good idea to upload pictures to your profile on these local site listings. It isn’t hard to upload some pictures from your site, camera or desktop, and it can benefit you quite a bit. Use the best pictures you can to show your business in a good light, but they don’t have to be taken by a professional photographer.
You need to make your anchor texts diverse. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that’s exactly what you are trying to do. This will allow you to both fiddle around with your anchor text in your links and add to the variety of anchor texts available to you while also expanding your reach exponentially. As an example: “New York Chocolate Store” is just one option for chocolate sellers in New York. Two other things you can use are “Chocolate Store in New York” and “Chocolate Stores in Manhattan, New York.” Whatever you do, don’t forget that search engines place a lot of value on anchor texts which means that you need to use as many variations as you can if you want to raise your rankings.
All in all, these SEO tips can take you far as long as you use them.