Archive | March, 2012

Spotted this inside article ranks. RE: “The Great Google Blog Network Slap”

div class=’posterous_autopost’ div style=””h2 style=”margin-top: 0px; margin-right: 0px; margin-bottom: 0.4em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-size: 1.4em; font-family: Verdana, Tahoma, Helvetica, sans-serif; vertical-align: baseline; text-align: left; line-height: 1.4em; color: rgb(151, 142, 142); background-color: rgb(246, 246, 246);”Announcement/h2strong style=”margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: bold; font-size: 12px; font-family: Verdana, Tahoma, Helvetica, sans-serif; vertical-align: baseline; color: rgb(60, 60, 60); line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”NOTICE/strongspan style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”nbsp;You may be well aware that Google has deindexed some other blog networks quite drastically. All in all ArticleRanks has not seen much deindexing going on, since the beginning of the year we have had about 20% of the the network deindexed (So quite a little increase, but this is always expected) – But we are getting 20-40 new sites added daily so it kind of counteracts this. We think the reasons other networks have been hit quite bad is because:nbsp;/spanp /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”- They make reports easily available of published URLs, This list then gets reported to Google./spanbr style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);” /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”- They are mainly private networks which are a lot smaller and if wiped out are a lot harder to restore./spanbr style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);” /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”- They post garbage to all sites, with no media./spanbr style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);” /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”- They are solely wordpress based sites which are easier to spot, we not only have wordpress but support tons more platforms./spanbr style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);” /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”- They do not post to relevant sites or even relevant categories like we do./spanp /br style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);” /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”This being said we are also planning on adding a big batch of PR sites to counteract this even further – Plus we have some new improvements being implemented into the backendnbsp;/spanp /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”For the last 2 months Google have been sending out MASS notifications to website owners via webmaster tools. Now this is triggered and done with the algothirm. This in our opinion is a scare tactic, we don’t believe this is usually followed with a penalty.nbsp;/spanp /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”The reason we believe for this message being sent is Google are forcing people to self report themselves. We already know some networks got hit around 90%+, so all it would have taken is one or two users receiving that auto notification, getting scared and then saying to Google, but I only used such network for links (possibly even sending them reports as Google have been asking for these), and its basically bye bye to all them sites in their link profile or the ones the algo deem as low quality, effectively wiping out a chunk of sites in any given network. Or they could also possibly do it algothirmacally, I mean any sites that have been sent this notice, they start panicking and removing the links its a sure reg flag and those domains get deindexed and the cycle continues.nbsp;/spanp /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”Its a very clever, but sneaky approach by Google because it reduces human intervention and overheads when the algo is initially triggering off the messages. This year they have already sent around a million webmaster reports so even if they get a response from 2% it is well worth it for them. Its just too much of a coincidence that the messages started going out in bulk around feb time and now an onslaught.nbsp;/spanp /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”Alot of people have basically been ranking solely using networks – So what happens they get the notice, then their rankings drop, so they think they have a penalty. But its not a penalty its just because they lost a big batch of links so it has the same effect. A penalty would happen straight away, losing the link juice takes 3-4 weeks and this is when most people notice a drop in their rankings.nbsp;/spanp /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”Please note the above information is only a theory from us after analyzing data of ours and third parties as well as speaking with many users, as no one knows 100% except Google.nbsp;/spanp /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”Please remember if Google are giving penalties out for link building, then they could have an even bigger issue on their hands with negative SEO, the guys over at Google are far too clever to open such a loop hole.nbsp;/spanp /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”All in all we think this is a scare tactic so/spanbr style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);” /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”1) Google get more data/spanbr style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);” /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”2) Google may possibly give a 30 days penalty after the notices (So whoever ignores them panics and does file a reconsideration request) – But I highly doubt this due to the nature of ranking drops, it usually happens 4 weeks or so after the notice, when people are contacting them directly./spanbr style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);” /span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”3) People just overall get scared and stop using blog networks completely. (Which is Google’s main aim, scare people enough and make them thing that blog networks do not work and they will stop doing it)/span/divp /div style=””span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”=====/span/divdiv style=””span style=”color: rgb(60, 60, 60); font-family: Verdana, Tahoma, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: rgb(246, 246, 246);”Don’t get caught in the hype, follow solid SEO: a href=”http://www.theSEOmethod2.com”http://www.theSEOmethod2.com/a/span/div /div

Just got an email from a client about BMR and what to do… here’s what I said.

div class=’posterous_autopost’ divHi XXX,/divp /divYes we’re aware of the situation with Build My Rank and that’s why it’s critical to follow the SEO method./divdivYou need to build a variety of links from a variety of sources… if you’ve been followingnbsp;span style=”font-size: 10pt;”that mantrabr /relax – you’ll be fine./span/divp /divWe have also update our recommendation here:/divdiva href=”http://www.daveapproved.com/build-my-rank-review/”http://www.daveapproved.com/build-my-rank-review//a/divp /divWith regards to our plan of attack we are removing all their linksnbsp;span style=”font-size: 10pt;”as shown here:br //spanblockquote class=”twitter-tweet”pYou really should do this for all your Build My Rank links. {RT} a href=”http://t.co/LvNSB0eB” title=”http://twitter.com/davidjenyns/status/183059729562599424/photo/1″twitter.com/davidjenyns/st…/a/pmdash; davidjenyns (@davidjenyns) a href=”https://twitter.com/davidjenyns/status/183059729562599424″ data-datetime=”2012-03-23T05:16:55+00:00″March 23, 2012/a/blockquote/span/divp /divAnd we’re ramping up the other areas of link buildingnbsp;span style=”font-size: 10pt;”particularly PR web and other more whitehat methods.p /Your SEO Coach,p /Dave Jenynsbr /www.melbourneSEOservices.com/span/div /div

The 3 Golden Rules Of A Link Building Strategy

div class=’posterous_autopost’div div class=”reeder-article” diva href=”http://www.melbourneseoservices.com/link-building-strategy-2/” style=”color: #000; border-bottom: none;”The 3 Golden Rules Of A Link Building Strategy/a/div div style=”color: #999; font-size: 0.9em; padding-bottom: 10px;”#1 Melbourne SEO Services Company/div p/ppiframe src=”http://www.youtube.com/embed/S92MOW0sJX8″ frameborder=”0″ height=”315″ width=”560″/iframe/p pstrongBuilding Links/strong/p pOver time you will find that your website will be linked to by other sites without you even having to ask. Until you reach this stage however, you need to take the initiative. Let us consider some ways to build links. Regardless of which link building strategy you use, there are three rules that you need to keep in mind./p pstrong1st Golden Rule:/strongbr / You need to make a href=”http://www.melbourneseoservices.com/seo-services-australia/high-quality-backlinks/”link building/a a long term process. If a huge number of links appear on your site overnight, the search engines will get suspicious and think that you are trying to cheat the system.span/span/p pstrong2nd Golden Rule:/strongbr / Mix up where you get these links to point to. You don’t want all the links to go to your home page. About 50% of the links should go to your homepage, and 50% should point to the other pages of your site. If you stick to this rule, you’ll find other pages get ranked, not just your homepage./p pstrong3rd Golden Rule:/strongbr / Use your keywords in the text that links to your page, and put some variety in there. The words that are hyperlinked to your site are called the ‘anchor text’. This is something that you won’t always be able to control, but where you can, take full advantage. Try and think of some variations that include your keyword for that destination page, and some that don’t include it. Some variations of links if you want to rank for the keywords “Pennant Hills carpenter” might be:/p ul liPennant Hills carpenter/li linbsp;Carpenter in Pennant Hills/li linbsp;Local Pennant Hills carpenter/li linbsp;Local carpenter in Pennant Hills/li linbsp;a href=”http://www.yoursitename.com”www.yoursitename.com/a/li linbsp;Click Here/li /ul pFor a great a href=”http://www.melbourneseoservices.com/natural-link-building/”link building strategy/a, you want to have your links coming form a variety of places, so things to do are leaving comments on blog posts, related to your area and also commenting on relevant forums./p pAn excellent way to begin building links to your website is to ask family, friends and colleagues if they will put a link to your website on their own website. After that, you should head to some free directories. Each directory has a different waiting period, so you will get your links staggered over a period of time, which is good, because it appears natural. The links you get from directories don’t carry as much weight as some of the other methods I’m about to detail, but they are a very good start./p pThe links which will carry most weight come from authoritative sites. These are places like charities, organizations and well-established blogs. There is no one sure-fire way of getting links from these places. You could try a polite email, or even phoning them. Sometimes it might be necessary to offer an incentive to let you have a link, like offering to write them an article they can use on their site. Sometimes this won’t be necessary, they will just be happy to oblige./p pFinally, you can find out where your competitors are getting their links from. To do this, simply go to Google and search ‘link:’ followed by a web address. So you could type in: link:pennanthillscarpenter.com/p pYou only need to put into practice those things I’ve outlined in these last few paragraphs to see a giant surge in your traffic. You will be surprised how quickly it can happen, and if you do go ahead and put these steps into place, you will be a long way ahead of your competitors. Most simply don’t bother to do these things. Of course you can always outsource your off-page optimisation to us. We provide high quality a href=”http://www.melbourneseoservices.com”SEO services/a, helping our clients rank to the top of Google. Simply a href=”http://www.melbourneseoservices.com/seo-services-australia/seo-company/”click here/a to contact us./p div style=”” img title=”link building strategy” src=”http://www.melbourneseoservices.com/wp-content/uploads/2012/03/link-building-strategy.jpg” height=”283″ alt=”” width=”472″ / pFollow the rules of link building for success./p /div divh3Other Posts You May Be Interested In:/h3ullia href=”http://www.melbourneseoservices.com/link-building-strategy/” rel=”bookmark”Link Building Strategy: Vary Your Anchor Text!/a/lilia href=”http://www.melbourneseoservices.com/stage-3-link-building/” rel=”bookmark”Stage 3: Website Link Building/a/lilia href=”http://www.melbourneseoservices.com/reciprocal-linking-strategies/” rel=”bookmark”Is Reciprocal Linking Worth Your Time?/a/lilia href=”http://www.melbourneseoservices.com/natural-link-building/” rel=”bookmark”4 Best Approaches To Natural Link Building For Your Website/a/lilia href=”http://www.melbourneseoservices.com/linkvana-review/” rel=”bookmark”Use More Than One Tool To Build Links – Our Linkvana Review/a/li/ul/div div style=”color: #999; padding-top: 30px;”Sent with a href=”http://reederapp.com” style=”color: #999; border: 0;”Reeder/a/div /div/divdivp /Sent from my iPhone/div/div

Posterous has been acquired by Twitter {Good thing, Bad thing?}

div class=’posterous_autopost’ divGot this today. Can’t decide if it’s a good thing or a bad thing./divdivdiv class=”ecxPosterousEmail” style=”padding: 20px; font-size: 12px; font-family: Arial, Helvetica, sans-serif; line-height: 18px;” img src=”http://posterous.com/images/emails/spaces_logo.png” height=”45″ alt=”Posterous Spaces” style=”display: block;” width=”178″ / div class=”body” style=”padding-left: 10px; padding-right: 10px; padding-bottom: 5px; color: #333;” br / p style=”font-size: 16px;” Hi David, /p I’m thrilled to announce that Posterous has been acquired by Twitter! br / The opportunities in front of Twitter are exciting, and we couldn’t be happier to bring our technology and expertise to hundreds of millions of users around the globe. nbsp;Plus, the people at Twitter are genuinely nice folks who share our vision for making sharing simpler. br / Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks. br / You can find more information answers to other questions you may have.br / Finally, I’d like to offer thanks to everyone, especially those who have been with Posterous since day one. The last four years have been an amazing journey. Your encouragement, praise and criticism have made Posterous better, and I really appreciate everything you’ve done. br / Thanks again and I look forward to building great things for you at Twitter. br / – Sachin br / /div div style=”background-color: #eee; border: 1px solid #ccc; padding: 20px 20px 5px 20px; margin-bottom: 40px;” h2 style=”margin-bottom: 0px;” Posterous Spaces loves posting for you! /h2 p style=”font-size: 24px; margin-bottom: 0px;” a href=”mailto:post@posterous.com” style=”color: #BC7134; text-decoration: none;” Post now by emailing post@posterous.comnbsp;» /a /p p style=”color: #777;” Attach photos, music, video, documents and any type of file. We take care of the rest./p/div/div/div /div

Online Reputation Management and the “Spaghetti Method”

Michael Gray – Graywolf’s SEO Blog

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Online reputation management (ORM) is a huge, and growing market. For others it means they have a huge public relations problem. I have worked with a few companies and individuals with just such a problem. I’ll tell you the story and outcome of one such client, who will remain nameless.

ORM Problem: My client fired an employee who posts negative information about the company on a forum and review site. The truthfulness of the postings are irrelevant and they stand to lose a lot of business for people searching their company name. The negative postings (negatives) were listed in positions 2 and 4+5. Even someone searching for their phone number will see these negative results!

ORM Failed Solution: My client came to me through a referral. They had already hired an ORM firm ranked on the first page of Google and got literally no results after 3 months. They gave me all of the information they had which included a few business listings and web 2.0 type sites that were built with duplicate content. In all, they spent $3500 and had 6 web 2.0?s and 25 business directory listings. None of those 31 pages were showing up on the first 3 pages of the SERP’s. $3500 down the drain.

My ORM Solution: When I explained my approach to his problem my client was shocked and initially not interested at all, and you might be as well.

  • Step 1: Scrape content and spin heavily. I spun a single 400 word article to 98% uniqueness, then did it again with a different article and combined them into one 400 word article.
  • Step 2: Throw it against the wall and see what sticks.

When all that matters is the negatives moving down and off the first page or two, who cares what site is showing up in the #2-10 positions? All my client wanted was to have the negatives out of view. I created 8,000 unique pages of content over the course of 48 hours.

  • Step 3: Wait. For most people this is the hard part. You want to do something, but until you know what is going to stick against the wall. During this time, I’m getting the pages indexed. I usually give this step about a week. After a week I expect to have about 75% of the pages indexed and usually see some starting to show up on the first 5 pages. For this client, I had 5 pages in the top 10, and controlled the entire 2nd and 3rd page. Literally every single page was one I created for this client.
  • Step 4: Link building to the ranking pages. Now that we know what is sticking to the wall, we need to build some links to these pages to get them to move up. The timeframe is completely dependent on the quality of your link building methods. I generally shoot for 1-6 months depending on the competition of the keyword for this step.
  • Step 5: Change content so it’s appropriate. After you move the negatives off the first page, you should have 3-9 pages one the first page that you created. If the content isn’t reflective of your client, it needs to be rewritten and changed on the pages you created…You did keep the username and password of every page you created, right? Depending on the client, they might want to provide the content, they might want to review content you have created, or they might not care as long as it’s good.
  • This method does not work for competitive keywords and should be clearly explained to your client along with a timeline of expectations. In SEO, it’s usually impossible to give an exact timeline and I find it’s usually better to over deliver.

    Some clients have a very public brand, are overly concerned about their public reputation, or get themselves into regular trouble. These clients generally need an ongoing ORM relationship. Small companies and single issues can usually be handled in under 6 months.

    For my client, the total time from start to finish for 3.5 months. He now owns the entire first page. One negative is at the bottom of the second page, and the other negative is nowhere in the top 100. Success!

    Brandon Hopkins owns a complete link building service at DiamondLinks.net. He frequently works with ORM clients and even agencies building links and content for their clients. Contact Brandon if you have a reputation problem!

    photo credit: Shutterstock/Josh Resnick

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    This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

    Online Reputation Management and the “Spaghetti Method”

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    Should You Focus On Viral Videos Or Branded Videos?

    Melbourne Video Production

    Help create a strong brand with your videos!

    As a small business, should you be aiming for your videos to go viral or should you just concentrate on making well put together branded videos?

    For your business, it is important to concentrate on your brand as much as possible. To be perfectly frank, it is not really possible to simply make the decision that your video will become viral. It is up to the world to decide that, and all you can really do is make the very best video you are capable of.  Also, it is more often that the video which goes viral, is not really selling anything. People don’t usually like to send videos which are selling something to their friends.

    The more usual video to go viral is the one like that of Chris Crocker who in 2007 implored the viewer to ‘leaveBrittanyalone’. That video certainly went viral but it had nothing to sell, no hidden agenda. Sometimes, although rarely, a brand will get lucky and go viral. An example of such a video is the Old Spice ad featuring Isaiah Mustafa as ‘the man your man could smell like’. After 71 years, the Old spice brand had the reputation of being an old man’s brand. The new videos went viral and breather new life into something when had been seen as past its use-by date.

    There is of course a huge difference between the Chris Crocker video and the Old Spice series. The Old Spice ads were a carefully coordinated and orchestrated branded content series of videos rather than viral videos. There is obviously a strong marketing message in them and although they may be seen as entertaining in their own right, their effects are longer lasting than the ‘short, sharp shock’ effect of viral video marketing.

    Some of the best branded content will be in the form of a series of videos rather than just a single, one-off video. They will be carefully structured, orchestrated and planned, not haphazardly thrown together and put out there to ‘see what happens’.

    If you are an online small business owner, your efforts will be better spent planning a carefully structured series of branded videos than hoping one of your videos will suddenly be picked up by the viewing public and ‘go viral.’ Your video may be lucky enough to be sufficiently entertaining to be suddenly viewed by million world wide, but this is something you cannot really plan for, and anyway, the effects may not last very long.

    A branded video is more about telling a story and giving information about a product or service. It will have a long term effect and make the viewer connect with the brand. It is a message that you are trying to get across and it is usually more niche than a viral video.

    The Old Spice ad is now taking advantage of the viral aspect by getting the actor Isaiah Mustafa to answer questions put to him through tweets. However, this is the exception to the rule, and not many ads will take off in the way that this one has. It is much better to carefully plan your series of branded videos than to hope for the one in a million chance that it will take off virally.

    There are a lot of ways to promote your videos if you only know the techniques in doing so. Just click here for more tips on creating viral and branded videos for your business.

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