Archive | April, 2012

How To Reach A Top Google Ranking

div class=’posterous_autopost’div div class=”reeder-article” diva href=”http://www.melbourneseoservices.com/top-google-ranking/” style=”color: #000; border-bottom: none;”How To Reach A Top Google Ranking/a/div div style=”color: #999; font-size: 0.9em; padding-bottom: 10px;”#1 Melbourne SEO Services Company/div p/pdiv style=”” img title=”top google ranking” src=”http://www.melbourneseoservices.com/wp-content/uploads/2012/04/top-google-ranking.jpg” height=”290″ alt=”” width=”216″ / pFeel what it’s like to be on top./p /div pThe fact is, your clients are on Google looking for your products and services every day and unless your website appears at one of the top 3 positions in Google (or at the very least on page #1) they’re going to do business with your competition./p pCan you imagine that? You have a group of clients who are actively searching for your products and services, yet you’re not there for them – you’re literally turning them away. To make matters worse, you’re sending them to your competitors!span/span/p pAnd it’s not enough to say ‘I already have a website’ … a website is worthless if no one’s finding it. You’d have to agree, the most beautifully designed website won’t make you a cent unless you have visitors to it. The “build it and they will come” strategy simply doesn’t work online./p pSo where does your website rank when your clients seek you out? … and we’re not just talking about appearing when your clients search your name e.g. “Joe Bloggs Dentist.” Definitely, a top Google ranking is of utmost necessity./p pDoes your website appear when your potential clients search for the product or service you provide? For example, “Melbourne dentist”, “teeth whitening Melbourne”, “emergency dentistry” … those sorts of words. People searching those words are ready to buy, however, unless you’re on page #1 of Google, you’ll never be found./p pConversely, imagine your website taking a href=”http://www.melbourneseoservices.com/no-1-on-google/” title=”no. 1 on google”position #1 on Google/a for the top phrases that your clients are searching. What could this mean for your business? Here are a few of the benefits…/p ul liDrive new, highly targeted customers to your website./li liHave your clients come to you. Stop cold calling to drum up business./li liBuild trust and authority while becoming a a href=”http://www.melbourneseoservices.com/market-leadership-3/” title=”market leadership”market leader/a in your industry./li /ul pThe bottom line is…/p pstrongMore Website Visitors = More Money/strong/p pBut what’s the secret to getting more website visitors? Through a process called search engine optimisation or SEO for short… you too can begin to move your website up through Google./p pSEO is all about understanding the way the a href=”http://www.melbourneseoservices.com/google-basics/” title=”Google basics”Google search engine works/a and giving it what it wants. In simple terms, Google (and any other search engine for that matter) works like a popularity contest… the more people that like you, the more popular you become./p pOnline, that means the more websites that link to you (showing they like you) the more popular your website becomes and accordingly you rise up the ranks in Google (and other search engines). Obviously there’s more to it, but we want to help you understand what you’re looking to achieve here./p pHow exactly do you get a top Google ranking?/p pThankfully you don’t need to spend the nine years in development, nor do you have to run tests on hundreds of websites like we did… we’re happy to share what we’ve discovered./p pThe process of building a successful a href=”http://www.melbourneseoservices.com/stage-1-planning-your-seo-campaign/”SEO campaign/a (and becoming popular on the internet) can be broken down into four simple stages:/p p1. Keyword And Market Researchbr / 2. Website Optimisationbr / 3. Link Buildingbr / 4. Site Reporting/p pWe will go into more details on each stage. Just watch out for my next blog post tomorrow./p pDo you want expert help with getting your website ranked number 1 on Google? a href=”http://www.melbourneseoservices.com/seo-services-australia/corporate-seo-training/” title=”corporate seo training”Click here to learn about our corporate SEO training/a./p piframe src=”http://www.youtube.com/embed/0pVQFBLpimI” frameborder=”0″ height=”315″ width=”560″/iframe/p divh3Other Posts You May Be Interested In:/h3ullia href=”http://www.melbourneseoservices.com/google-basics/” rel=”bookmark”Are You New To SEO? Understand Some Google Basics Today/a/lilia href=”http://www.melbourneseoservices.com/no-1-on-google/” rel=”bookmark”Want To Rank No. 1 On Google?/a/lilia href=”http://www.melbourneseoservices.com/gradual-link-building/” rel=”bookmark”Our Gradual Link Building Strategy/a/lilia href=”http://www.melbourneseoservices.com/easy-seo-steps/” rel=”bookmark”3 Easy SEO Steps For Excellent Ranking/a/lilia href=”http://www.melbourneseoservices.com/how-search-engines-work-2/” rel=”bookmark”How Search Engines Work – The SEO Popularity Contest/a/li/ul/div div style=”color: #999; padding-top: 30px;”Sent with a href=”http://reederapp.com” style=”color: #999; border: 0;”Reeder/a/div /div/divdivp /Sent from my iPhone/div/div

Web Video Melbourne – 5 Reasons To Use Video Marketing

div class=’posterous_autopost’div div class=”reeder-article” diva href=”http://www.melbournevideoproduction.com.au/web-video-melbourne/” style=”color: #000; border-bottom: none;”Web Video Melbourne – 5 Reasons To Use Video Marketing/a/div div style=”color: #999; font-size: 0.9em; padding-bottom: 10px;”Melbourne Video Production/div p/pdiv style=”” img title=”web video melbourne” src=”http://www.melbournevideoproduction.com.au/wp-content/uploads/2012/04/web-video-melbourne-300×282.jpg” height=”254″ alt=”” width=”270″ / pGet a good grasp of your audience’s attention./p /div pThe way a web video Melbournenbsp;business owner traditionally ran an a href=”http://www.melbourneseoservices.com/video-marketing/” title=”advertising campaign”advertising campaign/a was to put an ad in Yellow Pages,nbsp; maybe get some flyers printed and perhaps get a spot on local radio. All these means havenbsp; a definite time limit and cost money. Now there is a much more effective way to go about it. Online video is a very cost effective means of getting your message across, and there are some very good reasons why this is so./p pstrongProve You’re a Genuine Person/strong/p pWith video, your prospective web video Melbournenbsp;customer can get a clear idea of who you are and what you’re offering. You can demonstrate your product or service clearly and they can see that you are not a fly-by-night business, here today and gone tomorrow. It is easy to remain elusive on the internet, but with video, you are giving the customer the chance to learn about you and your business./p pspan/spanstrongVideo Will Hold Your Customer’s Attention/strong/p pA website which is made up of pages and pages of text, no matter how interesting the content, is not going to hold the visitor’s attention. By contrast, a website with a video is very attractive to your prospective customer. Have an attention grabbing opening graphic and follow up with some great content answering the customer’s most frequently asked questions, and you will have a captive audience. Your visitor will be hooked and stay on your website until he has realized what benefit your product offers him./p pstrongMake Your Dollar Stretch Further/strong/p pThe traditional methods of advertisingnbsp; – print advertisements, radio spots, a href=”http://www.melbourneseoservices.com/google-vs-yellow-pages/” title=”Yellow Pages”Yellow Pages/a – all cost money and have a finite life span. With web video, you can leave the video up for a s long as your want with no addednbsp; charge. Your video can be uploaded to a number of places: your website, YouTube, Vimeo, etcnbsp; and will continue to advertise your wares even after it has been superseded by newer videos./p pstrongGo Above and Beyond Your Visitors’ Expectations/strong/p pVideo is the norm nowadays, it is what people expect when they visit your a href=”http://www.melbourneseoservices.com/professional-video-editing/” title=”corporate video productions”corporate video productions/anbsp;website. Give them what they expect and go beyond this. Make your video one which has high standards of production and value. If you don’t feel up to the task, you might like to outsource the work so that you will have a truly professional job done./p pHowever it is done, made by you or made by someone else who has the tools and the experience to do a great job, it should be entertaining, informative and have a call to action at the end which the visitor will want to comply with./p pstrongVideo is For More than Just for Your Website/strong/p pVideo is important for your website, but you can also use it in your emails. This is a great communication tool and a video or audio email will not only get your message across, it will also have a huge impact on your prospective a href=”http://www.melbourneseoservices.com/studio-hire-in-melbourne/” title=”web video Melbourne”web video Melbourne/anbsp;customer./p pUtilizing quality videos is best to achieve your objectives in doing video marketing. Feel free to a href=”http://www.melbournevideoproduction.com.au/corporate-video-production/”contact our team/a to find out more about our complete video services./p divh3Other Posts You May Be Interested In:/h3ullia href=”http://www.melbournevideoproduction.com.au/online-video-advertising/” rel=”bookmark”Online Video Advertising – 4 Things We Can Learn From ‘Will It Blend?’/a/lilia href=”http://www.melbournevideoproduction.com.au/corporate-web-video/” rel=”bookmark”How Social Media And Corporate Web Video Work Together/a/lilia href=”http://www.melbournevideoproduction.com.au/promotional-video-production/” rel=”bookmark”Types Of Promotional Video Production For Small Business/a/lilia href=”http://www.melbournevideoproduction.com.au/online-marketing-tips/” rel=”bookmark”Online Marketing Tips to Make You A Hit With Your Customers/a/lilia href=”http://www.melbournevideoproduction.com.au/video-sales-letters/” rel=”bookmark”How To Make Video Sales Letters That Attract Clients/a/li/ul/div div style=”color: #999; padding-top: 30px;”Sent with a href=”http://reederapp.com” style=”color: #999; border: 0;”Reeder/a/div /div/divdivp /Sent from my iPhone/div/div

Video: How Google Search Works By Matt Cutts

div class=’posterous_autopost’div div class=”reeder-article” diva href=”http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/EWKJDIfBlic/how-google-works-video-15055.html” style=”color: #000; border-bottom: none;”Video: How Google Search Works By Matt Cutts/a/div div style=”color: #999; font-size: 0.9em; padding-bottom: 10px;”Search Engine Roundtable/div Google’s Matt Cutts, the man responsible for helping bring search engine communication with webmasters, amongst other things, produced an 8 minute video on how Google search works. He briefly goes through how Google worked in the past and works now, when it comes to crawling…div a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:UCg8P_nGCaA”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=yIl2AUoC8zA” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:hl8ANDcrVaY”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=hl8ANDcrVaY” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=V-t1I-SPZMU” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:Gu391qSwH_A”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=Gu391qSwH_A” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:cGdyc7Q-1BI”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=cGdyc7Q-1BI” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:V_sGLiPBpWU”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?i=EWKJDIfBlic:8RmBLSp4TRg:V_sGLiPBpWU” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:F7zBnMyn0Lo”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?i=EWKJDIfBlic:8RmBLSp4TRg:F7zBnMyn0Lo” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:MbsSfiz-sEw”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=MbsSfiz-sEw” border=”0″ //a a href=”http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=EWKJDIfBlic:8RmBLSp4TRg:qj6IDK7rITs”img src=”http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=qj6IDK7rITs” border=”0″ //a /divimg src=”http://feeds.feedburner.com/~r/SearchEngineRoundtable1/~4/EWKJDIfBlic” height=”1″ width=”1″ / div style=”color: #999; padding-top: 30px;”Sent with a href=”http://reederapp.com” style=”color: #999; border: 0;”Reeder/a/div /div/divdivp /Sent from my iPhone/div/div

Making the web work for major brands {one to watch}

div class=’posterous_autopost’div div class=”reeder-article” diva href=”http://feedproxy.google.com/~r/blogspot/MKuf/~3/Gv1TGVpzdrI/making-web-work-for-major-brands.html” style=”color: #000; border-bottom: none;”Making the web work for major brands/a/div div style=”color: #999; font-size: 0.9em; padding-bottom: 10px;”The Official Google Blog/div In the 1950s, major brand marketers, like movie studios and consumer goods companies, embraced television, helping spark a multi-billion dollar industry—and the beginning of TV’s golden age. p / One reason these brands invested in TV was the emergence of new measurement tools, like TV ratings and market research, that helped show which ads were reaching the right audiences and having a positive impact.p / Measurability is already at the heart of digital advertising—every second, businesses rely on insights from products like Google Analytics and Google AdWords to help them grow. p / But major brands are interested in things like “brand recall” (such as whether consumers remember the name of your cereal), and “brand favorability” (whether they think positively about it), rather than just clicks and online sales. The metrics that the online advertising industry uses today aren’t always equipped to tell that fuller story. Many brands scramble together metrics like clicks, ad impressions, and numerous tools and measurement solutions, trying to make sense of them and—some time later—acting upon the insights they can glean. p / The lack of these actionable, truly useful metrics is a key reason that many major brands have been cautious in embracing digital advertising over the past decade, even as high-quality content and millions of users have moved online.p / We think that a new generation of measurement solutions will help brands quantify the benefits of investing online and will help to fund the next generation of great online content and services.p / Today at the a href=”http://events.adage.com/digital2012/index.php?page=home”Ad Age Digital Conference/a we’re introducing the Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately. We’re working with the industry and supporting the IAB’s Making Measurement Make Sense (3MS) a href=”http://www.iab.net/mmms”coalition/a on this project. p / We believe that the industry’s significant investment in these areas can substantially grow the online advertising pie, help major brands invest for growth, and fund new digital content and services. p / Read all the details about this initiative, and the first solutions (Active GRP and Active View) on our a href=”http://adwordsagency.blogspot.com/”Agency blog/a.p / spanPosted by Neal Mohan, Vice President of Display Advertising/spandivimg src=”https://blogger.googleusercontent.com/tracker/10861780-5356058548465989255?l=googleblog.blogspot.com” height=”1″ alt=”” width=”1″ //divimg src=”http://feeds.feedburner.com/~r/blogspot/MKuf/~4/Gv1TGVpzdrI” height=”1″ width=”1″ / div style=”color: #999; padding-top: 30px;”Sent with a href=”http://reederapp.com” style=”color: #999; border: 0;”Reeder/a/div /div/divdivp /Sent from my iPhone/div/div

Google Now Indexing URLs with Embedded YouTube Videos {low hanging fruit}

div class=’posterous_autopost’div div class=”reeder-article” diva href=”http://www.reelseo.com/embedded-youtube-indexed-google/” style=”color: #000; border-bottom: none;”Google Now Indexing URLs with Embedded YouTube Videos/a/div div style=”color: #999; font-size: 0.9em; padding-bottom: 10px;”Reel SEO Video Marketing/div img title=”Google Now Indexing URLs with Embedded YouTube Videos” src=”http://www.reelseo.com/wp-content/uploads/2012/04/youtube-embed-indexed-300×1831-200×150.gif” height=”150″ alt=”Google Now Indexing URLs with Embedded YouTube Videos” style=”float: right; margin-left: 6px;” width=”200″ /A few weeks ago, I noticed a drastic change in Google’s video index that’s something many people have been asking for and has some pretty interesting ramifications. nbsp;I didn’t post about it right away as I wanted to make sure that what I was seeing was something that would stick. nbsp;So, 2 weeks later, and …img src=”http://feeds.feedburner.com/~r/reelseo/~4/oVnEFey3L2k” height=”1″ width=”1″ / div style=”color: #999; padding-top: 30px;”Sent with a href=”http://reederapp.com” style=”color: #999; border: 0;”Reeder/a/div /div/divdivp /Sent from my iPhone/div/div

This is quite common for us #BestTeamEver

div class=’posterous_autopost’p pGrace says:p /”Here’s a comment from an adp customer in esupport: This is a great response Grace. I’ve worked with several SEO companiesnbsp;and even though we haven’t even started this is the most thoughtfulnbsp;response I’ve received from any company to date. Thank you so much! (nownbsp;I know why Dave is so proud of the work you do).”p /Yup… I am proud. They’re the best team ever!br /a href=”http://www.melbourneSEOservices.com”http://www.melbourneSEOservices.com/ap /nbsp;/p /p/div