Archive | December, 2012

Finding Your Target Market -the First Key to Internet Marketing Success

If you are not comfortable with this site and executing quick and important decisions, then it is critical that you know that ability is indispensable with online marketing and business. That is part of the reason most new marketers have such a tough time with it. But still, that is really no reason to stress over it because it is just a normal part of all business. The amount of knowledge and information you have to take-in looks intimidating, too, and that is assuming you know where you should start. If you never make any mistakes at all, then we tend to believe you are not doing enough to stretch and grow. You know your self that once you have been learning and doing, then you will naturally be better at executing your strategies. While you really should always perform due diligence, we have no issue with that when it comes to the methods outlined below. Selecting the right target market can often be the key to increasing sales and boosting profits for any business. Yet you still need to know how to select the right market to suit your needs. This article will look at some ways to achieve this. What You Can Learn From Your Customers: The most valuable clues about your target market can be found among your present customers. As you gather information and get to know your customers better, you’ll be in a better position to really identify your actual target market. Rather than relying on simple data, such as the names and locations of your customers, try to dig deeper and actually talk to them so you can learn more. Surveys can be useful in this regard, as they can provide you with detailed information about your customers. It’s best to give people a good reason to actually return the survey, such as a free gift or coupon. Focus on Hunger: If you’re selling hot dogs on the street, what would you do? You’d look for hungry people, of course. This is exactly what applies to all types of markets. Choosing the right market may come down to finding people who already have a strong need for something that you could offer. When you know those people have an existing need, they’ll come looking for your product so it’s easier to make sales. Focus on figuring out what your customers really need and then work to deliver it to them. The more hungry your market is, the better response you shall get. Everybody wants more from their business such as profits, and testing and tracking is one of the surest ways to get more. Talk to people in a good business forum for IM where this site is discussed, and you will find there are tons of ways to apply the principle of testing. Not having any knowledge of what can be done with testing is not anyone’s fault, and so unfortunately a lot is being missed. If you are working on your first website or marketing campaign, just stay cool, calm and proceed deliberately without getting in a huge hurry about it. That is exactly why a measured amount of action is important rather than trying to set the world on fire. Article marketers can quickly perform testing for any number of reasons depending on how they approach it in the first place. Remember there is no reason to over-engineer any kind of test, and remember that any type of marketing or advertising test on your sites need to include the appropriate tracking scripts. Obviously, some type of script that will record test results will be needed. Using Keywords to Find Your Audience: If you want to locate the best target market for your products, doing good keyword research is extremely important. If you want to know how many people are searching for something and what terms they’re searching under, keyword research is what tells you. In a way, keyword research helps you get into the shoes of your audience and know what’s on their mind. With this information, you can really narrow down the actual concerns of your audience. While you can spend money on various keyword tools and software programs, when you’re starting out you don’t have to spend anything, as the keyword tool provided by Google gives you plenty of data in this area. Knowing which keywords to target is also valuable for search engine optimization, as you’ll find out which terms are best to use when you create content. If you want to grow your business quickly, the place to start is by identifying your target market. This article has provided you with some helpful pointers on choosing the best possible target market for your online business.

Creative White Hat Linking for Your Blogs

Remember that what works well for one business situation with developing more traffic travis review may not work successfully with your business. Take your market audience, for instance, you have to know them but lots of IM marketers seem to overlook doing basic research about that. Nothing beats this kind of research for the advantage it gives you with your marketing and advertising efforts. Naturally you want your campaigns to work the best they can, and that is perhaps the primary benefit. You need to be understood by your niche market, and that means you are the one who has to learn how to speak with them. Even in the shortest marketing message, your words must still be able to build that bridge through strong identification with what you say and how you say it. If you desire to create whitehat backlinks to your blog and are willing to do the work, then you must be focused. You will need to be dedicated to this effort only because it takes much longer and your results will not be so immediate. So what kind of whitehat link building techniques work? How do you know what you can trust? Let’s find out in the following article. Here is something we think you will like a lot because it flat out works, and it is not overly used. Mini blogs have been used for years, but not by many people, and they simply provide backlinks and traffic to your primary blog. All you have to do is create content that is on the same topic as the main blog you have. However, the kind of links you generate from these mini-blogs won’t be very high value because these mini-blogs don’t have much authority. Watch out that you do not place any of the smaller blogs on the same host account as your main blog. There are plenty of places where you can get a free blog, and all you need to do is search on Google. One other approach that some do is to backlink to your smaller blogs. Always think in terms of conversion rates as you learn anything new, and as usual we encourage you to learn much more than what is presented in this article. Naturally, we are talking about ideals because we know most people will have difficulty possessing such an open mind. What we find amusing is the people who are simply too lazy to give an honest shot in their marketing. It is usually the beginners who can sometimes easily be deceived, and so if you are new to this then look around and do some additional reading. Basically, this is all about buyer beware, and you have the responsibility to take care of your self. Another great and common danger for beginners is they often jump around from one great thing to the next and none of them are given enough time to work. The thing about this is it is totally understandable for beginners to IM to have this kind of unfortunate luck. You know about trolls, and there are those who bad-mouth just about anything regardless of how good it is; so keep that point in mind. There are other situations in which due diligence is a great idea, and it is not always with buying something for your business. Share Links: Seek other bloggers who are prepared to pass along links. Although this may not be as easy as it sounds, it’s definitely worth it if you want good backlinks. Exchanging links can be successful. But, you really should spend some quality time crafting the emails, even though you might have software packages that can do all the work for you. Remember that you should link to a blog before you ask for a link exchange, obviously. Inform them that you’ve already put their link in your blogroll, and if they like your blog, they can do the same. Also, do not start trading links with every blogger that you run across. Be choosy and only exchange links with blogs that have search engine love so that you can get some of the same. Make Directory Posts: This is a simple way to get a backlink because you only have to post to directories and choose the right category. It will only require seconds of your time to make a directory submission, but once you do multiple ones it can become overwhelming. Although there are plenty of less desirable directories, there are still many of them that have held their value. Seek out these valuable directories as well as the ones that are in relation to your subject matter. That summarizes things. Whitehat link building is not that difficult. Results do not happen overnight. But, the rank of your blog will be greatly improved.

Bringing Out Money From Dating Websites

Increase Visits On Your Dating Site

Since you’ll find millions of people all over the world, there must be at least one person right for you. Others would just go with the flow of life and wait for the suitable person to come. While other people would help themselves and constantly look for someone they can be with. People might say that our universe is indeed wonderful while some people say it is a lonely place to live in. You wait or you search for your soul mate, either way the internet can help.

Believe it or not, there are actually about hundreds of thousands of dating websites online. If you’re wondering why, well you can say that waiting is simply taking too long. You will find a lot of reasons why people access dating sites. The main reason is obviously to find someone but there have been more reasons why they’d visit.

Since dating has access to a great number of people, the business minded people take advantage of the statistics. People can come up with many business schemes. On the field of marketing, dating web sites are one of the good choices since it has access to many people. You can actually earn lots of money from dating websites or it will help your business through marketing. Take note that when you advertise on a website, you need to make sure to do it on a website that has a high search rank. A website that has constant or increasing number of web visitors is indeed a good choice.

Making a dating site would also need SEO Search Engine Optimization. Since there are a lot of dating sites to compete with, you can certainly keep up with a help of an SEO Consultant. Usually your web visitors would come from your country, but there are instances that people from other countries are interested to your country.

The bottom line is people search a dating site because they’re looking for that special someone or they enjoy getting to know people. Since there are many people who access dating web sites, might as well take a chance. Who knows, maybe your soul mate is just a click away!

Related articles on SEO sg or visit

E-commerce: 6 quick cart changes {love this sort of stuff}

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas E-commerce: 6 quick cart changes

Tis the season to discuss all things e-commerce and one of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart.

Shopping cart optimization is considered a highly strategic tactic as presenters Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior Manager of Research & Strategy, MECLABS, explained in one of our recent Web clinics on shopping cart optimization.

“It’s likely, depending on how many products you have, that your shopping cart might be the most visited page on your entire website,” Austin said. “If you can make a change to increase conversion in the shopping cart, then it will apply site wide.”

So to help you tweek your shopping carts, today’s MarketingExperiments blog post will share the six last-minute changes you can make to your shopping carts that Austin and Jon presented in the Web clinic “Optimizing Shopping Carts for the Holidays,” which you can use to aid your shopping cart optimization efforts.

First, before you explore the changes you can make, here are some key principles that were featured in the clinic:

  • Effective tests are not simply designed to achieve a valid result, but a valuable result. The goal of a test is to get a learning, but some “learnings” are more strategic than others.
  • Marketers must be able to identify where in the funnel is the greatest opportunity for optimization.
  • For e-commerce companies approaching a holiday season, often the most opportune place for the increase is in the shopping cart for two reasons:

    1. Increased motivation levels
    2. Convergent funnel paths

Also, to help in getting this information to you faster, we’ve split up all the changes and direct linked to specific times in the hour-long Web clinic video replay when those topics are discussed.


Change #1: Remove unnecessary steps

Looking for opportunities to simplify your checkout process is a great starting point for cart optimization. This section of the clinic also features an experiment that shows how one fitness company increased its conversion 29% by removing unnecessary steps.

Although a change like might seem obvious, as Austin points out, “Common knowledge is not always common practice.”


Change #2: Eliminate competing options

Another last minute change you can test is reducing multiple calls-to-action to just a single call-to-action. This will help cut out unsupervised thinking and guide your customers to the next step in your checkout process.


Change #3: Demonstrate a clear sequence

You have around seven seconds to orient your customers to your shopping cart and answer these three questions for them:

  • Where am I?
  • What can I do here?
  • Why should I do it with you?

“The quickest ways to lose a customer is through disorientation,” Austin explains. “They’ll just click the back button and go to someone else’s site that is easier to use.”

To help make this change actionable, this section of the clinic includes additional changes based on customer orientation that you can add to your testing queue.


Change #4: Express value in every step

The idea here is that just because a customer is ready to purchase, it does not mean you have finished your value proposition work — most likely it’s only getting started.

Placing value throughout your checkout process can significantly impact your ROI. The featured experiment demonstrates this in how a monthly wine and cheese club increased subscription conversion 17% by integrating value proposition into its checkout process.  


Change #5: Justify every action

When you ask for information from your customers, you should also explain to them why you need it.

The information you’re asking for may be necessary to complete the sale and valuable for your future campaigns, but I promise your customers don’t see it that way.

They perceive everything you ask for as a cost to them, and when you ask without justifying why, you run the risk of losing those customers.

The slide above is a side-by-side example from an experiment in the clinic that touches further on this change by sharing how an online college textbook seller was able to increase conversion 19% by justifying each step the customer was asked to take in its process.


Change #6: Intensify anxiety reduction

According to Austin, this is perhaps the easiest change you can make, but you must first discover what anxieties your cart may present to customers.

“Don’t just throw testimonials and security seals on you pages,” Austin said. “Identify what is causing those concerns, and address them specifically.”

The final experiment Jon shares in the clinic shows how addressing anxiety specifically can have a heavy impact on the bottom line, as one wholesale collector item retailer was able to increase annual revenue by $500,000.


Related Resources:

MarketingExperiments Slideshare (Download slides from our Web clinics for free)

Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace (MarketingExperiments Web clinic replay)

See the Research in Action: Flint McGlaughlin personally optimizes your landing pages (MarketingExperiments Web clinic replay)

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Learn How To Increase Your Website Visitors In Days

How To Attract More People In Your Site Millions of people are engaging in online activities today. It is important to know the reasons why they’re online to get their notice. It will also enable you to attract more visitors if you know very well what they want online. Here, are some pointers that you need to consider when you plan to increase your website traffic. Facebook, Twitter and Google+ or what we know as Social Networking Sites is one of the reasons why people go online. Social networking sites attract a lot of users because they use these as a tool to get in touch with their friends and relatives. To take advantage of this, most sites create an account or page on these sites and post regularly. By doing this, they are able to increase their online visibility thus, giving them more chance to acquire visitors. Obtaining information is another reason why people surf the Internet. They begin opening search engines to search for the information they need for their research, sickness, assignments, work or anything. This is one of the reasons why Singapore SEO or any other country related SEO is used. These optimizations are utilised to create more traffic for a site to make the information more visible to the users who are looking for it. Online games are also included in the list. There are actually thousands of gamers out there. In fact gaming applications are also rampant in social networking sites. Games are a great past time for users that is why they enjoy it so much. Having something entertaining on your site might be a good way to attract more visitors. There are certainly a lot of competitions when it comes to the online world. Because of this, you might want to consider hiring 3rd party services that could increase the traffic on your website. Consider SEO Service or Googld Adwords because these will certainly boost the site visitors. Yes, it could be costly and hard at first but it really pays to see a lot of visitors coming to your website.

For related articles on SEO Singapore or visit

Internet Marketing – Effective Time Management Tactics that Work

Perhaps those with a lot of experience are usually the worst when it comes to assuming people know more about what is being discussed than they really do know. visit site can be intimidating for a lot of people if they have never done it in their business, and it cannot be learned quickly and executed with authority. There have been millions of people who caused great harm to their IM efforts because they just did not grasp the essentials and nuances of a method. So as you read on, we are making an assumption that you have some prior knowledge. If you like learning and discovering, then you can find a nice home in IM because those two aspects are a natural part of it. If you are about to get started with your marketing, then look hard at what you have done and need to do and be sure you have all you need. One of the keys to internet marketing is productivity, and this means being able to complete many different actions every day. Time management is therefore crucial if your goal is to have a thriving online marketing business. What steps must you take if your goal is to get more accomplished in less time? The three time management strategies that follow are particularly useful for online marketers. You’re More Productive When You’re In the Flow: When you’re really involved in what you’re doing, your productivity soars. This is a timeless state of mind where you are only aware of the task at hand and nothing is distracting you. This Zen-like state not only makes you more productive, but it allows you to enjoy your work more. This state can be especially helpful when you’re doing any kind of writing. The trick is to figure out how to create this state whenever you want to get into it. Since it’s easy to fall out of the flow state, you should make it a point to minimize any diversions, whether it’s TV, the phone, the internet or other people. This particular system will help you keep your work organized and your time managed like never before. So learn how to get into your own flow or zone and see how far it can take you. Limit Email Checking: If you’re subscribed to a number of useful and useless stuff in your email, then your inbox is going to have a hard time keeping quiet. Email can be quite distracting if you can’t resist clicking on your inbox (or perhaps inboxes, if you have several accounts) several times per hour. You can easily eliminate this distraction, but it takes a certain amount of resolve -limit your email checking to only twice every day. Even though in the beginning you’ll probably be tempted to break this rule, if you persist it will benefit you. The best times to check your email are at the beginning and the end of each day; more than this is really not necessary. This one step can make it easier for you to stick to your schedule and get your essential tasks done, leaving your email till after you’re done. We tend to feel that anytime people are too hasty to consider using new approaches or ideas in their business that they are basically not allowing for maximum growth and revenue. You probably know that a great many will overlook or ignore this encouragement, but all that matters is what you will do or are willing to do. For ages, people have been encouraging others about visit site because their results were so good. All businesses have to set their limits concerning how they want to promote themselves, and that fact is not lost on us. If you do lose money on some lame method that does not work, then you have learned a valuable lesson and just move on. We know how it feels to be alone and working on this stuff, and so it can feel bewildering at times trying to figure out if something is for real. The thing about this is it is totally understandable for beginners to IM to have this kind of unfortunate luck. What we are writing about in this article is well known and without question, but you still really have to discover more in order to get the most out of it. This all goes along with the thought of an ounce of prevention, and it is an ounce well spent, possibly. Apply Time Management Skills in Your Everyday Life: As an internet marketer, you have to be knowledgeable about how to use time management for business and personal uses. There is a solid association between your professional and personal lives. The more you are able to keep these balanced, the more successful you will be in the end. This is especially important for those who manage their work from home. They need to utilize their time to their benefit so that there are not any distractions that will spoil the flow of work. It will be a long time before you can actually see the difference balance between the two. However, if you continue to work on it, you will start to see a change. That about covers it! Your internet business will really take off once you begin implementing these time management tips! Finally, don’t forget the importance of taking breaks, or even naps in between all of your time management efforts.